Thursday, February 25, 2010

Six Tips For Better Social Media

So you've set up your Facebook and Twitter pages. Now what?

I spoke at ANLA Management Clinic about social media in January. You can find my presentation below. It contains a bunch of examples of how garden centers and national brands are using social media to communicate with customers.

Thanks to the panelists for the session, Melodie McDanal of Gardenhood in Atlanta (@melodiegardens) and Larry Grossman of Grossmans Garden & Home in Penfield, NY (@grossmansgarden). They also shared some great ideas and you should check them out.

Here are six tips from my presentation on how to enhance your brand using social media.

1. Don't forget the "social" in social media. Talk with people, not at people. Interact.

2. Post things that your customers will want to share with their friends/fans. This can include local information, links to stories (on your site or others), fun stuff.

3. Post photos and events on Facebook. Photos kill and events can be viral. And if I know my friends are attending your event, I'll want to attend, too.

4. Put your name (or the contributor's name) on your Twitter account. I like to know who I'm talking to on Twitter. I think Twitter represents less of a corporate identity and more of a personal conversation.

5. Integrate your social media., HootSuite and Tweet Deck allow you to post once to multiple types of social media like Twitter and Facebook.

6. Also cross promote your social media. Post links to your Facebook page on Twitter, and vice versa.

Bonus Facebook Photos Tip: If you want other people to tag themselves in your Facebook photos, you need to change a default setting behind the scenes. Under your Fan page profile pic, click on Edit Page, then on Edit under Applications -> Photos. Edit Settings -> Allow all fans to tag photos.

See the presentation below for even more ideas.

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