Friday, May 9, 2008

Urban Outfitters Terrain -- The Images

Found these images of the new Urban Outfitters Terrain location on Flickr. Lots of great photography here -- outdoor and indoor photos. I have to admit, it's not exactly what I was expecting. What do you think?


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Trey Pitsenberger said...

It would be interesting to see what the nursery looked like before this remodel. I like the look of the place. It's amazing what you can do with unlimited resources (money).

Bonnie Story said...

Eek! Chic!!! Hope they are not totally overextended there... How many little brass Turkish planters must they sell to pay their utility bill? I guess they did their homework, being a big biz and all. Will watch and learn.

Anna said...

Hi Sara, I came over here from Trey's place;) This Urban Oufitter's shop is unique. I guess I would ask myself would I do it if I had the money--hmmm??well, probably. I love all the artsy ways they displayed the plants. I liked the wagons and the space between the displays.

I don't own a garden shop but have worked at many and space is always a premium. I commend them on such a well thouht out plan. You sure wouldn't see anything like that here in NC. It's just not our style.

Jeremy said...

Thanks for the post. I couldn't find images anywhere. I think the layout looks great, the outside looks a little more minimalist (empty really) than I would like but it still looks really cool. I'd be interested to see if they can create a wave of interest from younger generation gardeners.

Christian said...

Honestly, it looks like any boutique garden center in the office season. Great display areas, not much stock. The orchids, are run of the mill phals, that are basically fully opened...The fern display area has nearly no content. They'll also learn quickly that hardcover books and open air environments don't mix. For an example of how this type of garden center should be done visit marders dotcom . For an example of a boutique garden center that actually has plants to sell visit aspatuckgardens dot com. After you get passed their burlap solar shades, and their grey gardens arbors, it honestly looks like a ghost town to me.

Anonymous said...

Something about this just rubs me the wrong way. I guess UO had to capitalize on the recent chic take over of the gardening world, at least among younger, affluent urbanites. But it just feels cheap to me. (not in the money sense.) I'm just tired of chain stores putting small fries out of business. And they plan on taking over the landscaping world too. Can't the founder of UO be happy with his 1.3 billion dollar fortune - or does he need to put others out of business to make a few more million?

I agree with the previous post - where are all of the PLANTS? Waterloo gardens is our local nursery and they blow Terrian out of the water. Yeah Terrain is pretty, but lets be honest - there's no heart in it. Just marketing and a whole lotta' cash. No doubt Terrians will be popping up all over the country in no time.

(NOTE: I'm a small business owner, so this type of thing really, really bugs me. Chains are terrible for local economies and local job forces. Chains = sending your money to other communities + low paying jobs for those in YOUR community. Support your community! Support local business!) It keeps 40% more of your cash circulating locally. (Terrian is a "LOCAL" shop for us now, but that won't last long, huh?)

Anonymous said...

I agree with previous comments. I have had my boutique/garden center since 2003 with the same concept but not the type of budget that UO has.

It really pisses me off that a concept that has been out there for years run by small boutique business owners all over the world is being stolen by UO.

Now UO is getting so much press as if they are the ones to come up with this whole "NEW" concept.

Many small boutique garden centers will for sure go out of business because of them. There really isn't a need for a Terrain. There are enough small boutique garden centers that do this well already.

This is all about corporate greed.