Heard this week that Urban Outfitters' Terrain is making its move, agreeing to buy the Philadelphia-based J. Franklin Styer Nurseries chain.
I'm wondering what current suppliers to the Styer's chain think about the move. I think it's a good sign for the new UO venture. Based on the purchase, it seems the Terrain model will be garden center and gift retailer, not just a store with plants as an afterthought.
3 comments:
This is the kind of exposure and presence we need in the industry.
Someone who can help define what a garden center is. As for vendors, I think you will see a different thought process than how most garden centers buy (not just Styers) where the programs are planned and not purchased from an availability list. They are a very innovative company. It will be fun to watch what happens over the next few years with Terrain.
Sara
i have never done this before! The women here are really psyched to go visit Terrain soon! is there a web site that will tell us about it?
so glad you came out last week.
i visited the terrain store this past week and how awesome it is!! i was totally blown away by the architecture and creativity throughout the place! cool stuff and it was just fantastic!!!
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