I'm thinking about non-traditional retail outlets lately. Urban Outfitters' soon-to-be unveiled Terrain greenhouse-themed concept is in the works, and our February cover story subject is in with a unique retailer.
Jim Hessler of Green Valley Growers, told me that his business sells to military exchange services -- the PX on military bases. There’s a lower margin on plants sold there because they’re non-profit outfits. But they can move quite a bit of product, especially the ones with the most retired military nearby.
I was in a bookstore about this time last year looking for a Valentine's Day gift, and it occurred to me that what I was looking for was a small potted plant. A small red cyclamen or kalanchoe. If customers aren't going into garden centers this time of year, why not go where they are shopping?