Twenty-seven green industry associations have announced they're working together on an industry career Web site aimed at high school students. The Minnesota Nursery & Landscape Association (MNLA) and the Professional Landcare Network (PLANET) initiated the project, and the American Society for Horticultural Science (AHS) and the American Nursery & Landscape Association (ANLA) are sponsors. And if you're part of an industry association, it's likely involved.
The group is putting together focus groups and surveys now to see what will work with the younger audience. My advice is make sure the site is compatible with cell phones. I think it's great, though, that such a big group of organizations isn't just sitting around, lamenting the problems of the industry. They're tackling one of the big ones. Nice job!
The site isn't live yet, but I'll post a link when it is.