Talk about using the Web. Barak Obama is using social networking site LinkedIn to reach voters. That I've seen (other than the YouTube debates, which I don't think really counted), this is the first time a candidate is using Web 2.0, and using it the same way everybody else does. It's grassroots digital style. I'm sure some kind of strategist is behind this, but it's good.
You can reach customers the same way. I like the answers tab on LinkedIn. It's a great way to get answers to questions from all over the country...the world, really.