Monday, August 10, 2009

Marketing with lumpy mail

Thumbs up to Schoneveld Twello. Today I received this in the mail - an invitation to its indoor flower trials. Schoneveld is also celebrating its 75 anniversary this year, and so with the "Building blocks for the future" theme, I received the press release on a thumb drive shaped like a Lego block.

Ron Rosenberg told us about lumpy mail in a session at Short Course. It got my attention - that's for sure. Great marketing.

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