Signage. Walking around Lowe's Greenhouse (an independent, not the big box) in Chagrin Falls, Ohio, felt much more like I was in someone's backyard than a store. As a shopper, I really liked that. I could see the potential. But it was also the most branded garden center I've ever seen (left). I'd say I saw posters or benchtape for about every plant brand I've ever heard of. Is that a bad thing? Not sure. I think branding is good. I'm a brand girl and I think I trust a product more if there's a name behind it.
No signage. Breezewood Gardens, also in Chagrin Falls, was completely at the other end of the spectrum. There was almost no signage at Breezewood's perennial and tree yard, which is pretty intimidating to a new gardener, I'm sure. Flats were going for $17.99, with a bulk discount (5 trays or more) of $16.99 each.
There was a nice display for Novalis' Nooks and Crannies line (left), including a green roof bird house.
Our last stop was at Eagle Creek Garden Center, Bainbridge, Ohio. They had
Update: Here's what our Assistant Editor Pete Mihalek thought of the trip, from Today's Garden Center's The Revolution blog.
No comments:
Post a Comment