Friday, May 1, 2009

Making oxygen

This ad was released by the World Wildlife Federation, and is all over the Internet. I've seen it on a few sites, and I'm amazed at how many people have commented that they don't get it. What do trees have to do with lung cancer? they've asked. It's not about lung cancer, people!

People out there don't understand that trees and plants create oxygen to breathe. While it makes you think twice about what kids are learning in our schools, it's also an opportunity for growers and especially retailers.

Costa's 02 For You campaign is engaging the next generation of consumers by bringing indoor plants to college campuses and First Foliage is reaching to grade schoolers with its I Love Clean Air program.

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