Monday, January 5, 2009

The thirst for online knowledge


I was on my microblog Twitter last week looking around for news on poinsettia sales, Christmas plant sales, anything. I searched for 'poinsettia' and I found quite a few recipes for the drink (champagne and cranberry juice, had no idea), but not much news on plant sales.

So I asked my Twitter followers, "Any gardeners out there following your favorite garden center's Twitter feed? Which ones? If not, would you like to, if it was offered?" Here are three responses I got:
have not found any. It would be great to find some

I would, if they tweeted. I don't think any of mine are. I'm in Wilmington, NC.

Sure, I would love to see garden center feeds!
We're the plant experts, and there are gardeners out there starved for information. Growers and retailers - give them what they're looking for!

I propose a New Year's Resolution. Step outside your comfort zone. Take a step towards your customers. Go to Twitter.com, click on 'Find People' at the top of the page, and search for jreck, gardenofwords and treesandshrubs. These are the users who commented above, and they have a thirst for knowledge about gardening. There are tons of other gardeners on Twitter, looking to learn more about plants and flowers. How about you set up an account and give them a tip of the week?

If you're on Twitter, let me know. I want to follow you. I'm stambascio. Follow me!

Update: Here's an article on how Ford, Dunkin' Donuts and Comcast are using Twitter corporately to communicate on a more personal level.

2 comments:

Steve Newman said...

I am still new to Twitter, but I am learning fast. As an extension specialist, I am transferring a great bit of my programming and work to the Web 2.0 environment.

Steve Newman

Michael said...

I follow a lot of feeds just because of my involvement with the landscape designers on Landscapedia. I haven't seen many retailers using Twitter, but I'd follow them as well.

I think as long as the tweets are informative and not overwhelming, I would like to know what's going on. I think Twitter as a marketing tool has to be used judiciously to keep from turning off your audience though.