The Center For Media Research (which I have heard of) is reporting "seven in ten Americans either ‘strongly' or ‘somewhat' agree that when companies call a product "green" (meaning better for the environment), it is usually just a 'marketing tactic.'"
This report is based on information from "an Ipsos Reid study conducted this spring on behalf of Icynene" (which I've never heard of).
If the numbers hold up, that's a lot of people that don't really care about going green. I think many gardeners worry about the environment, since that's what they're trying to beautify. All those products that are out there claiming to be earth friendly, but really aren't, are tainting the term. Floriculture's are the most green products, after all, aren't they?